The organic rice supply chain in Indonesia, particularly in Banten Province, is characterized by high complexity and the involvement of multiple actors, which creates challenges related to transparency, traceability, and product authenticity. These issues reduce consumer trust and complicate regulatory supervision in organic farming systems. This study aims to design and evaluate a blockchain-based traceability model to enhance transparency, ensure product authenticity, and support food safety compliance in the organic rice supply chain. This research employs the Design Science Research Methodology (DSRM), encompassing problem identification, objective definition, artifact design and development, demonstration, and evaluation. Data were collected through interviews, field observations, and Focus Group Discussions (FGDs) involving organic rice supply chain actors, government regulators, and experts. The proposed model was empirically evaluated using Partial Least Squares–Structural Equation Modeling (PLS-SEM) based on responses from 220 participants. The resulting Organic Rice-Supply Chain Traceability (Organic Rice-SCT) model integrates farmers, farmer cooperatives, business actors, retailers, consumers, and government agencies within a blockchain-based system supported by quick response (QR) code technology. The findings indicate that operational excellence, cultural suitability, environmental conditions, quality assurance, and organizational resources significantly influence blockchain adoption. Conversely, data management, supply chain integration, technology maturity, and knowledge management show no significant effect. The model demonstrates its capability to improve supply chain visibility, reduce information asymmetry, strengthen regulatory oversight, and support compliance with Fresh Plant-Based Food (Pangan Segar Asal Tumbuhan, PSAT) certification. In conclusion, this study provides a validated blockchain-based traceability model that enhances transparency and trust in organic rice supply chains. Practically, the model supports stakeholders and regulators in ensuring food safety and product authenticity, while theoretically contributing to the literature on blockchain adoption in sustainable agricultural systems.