The continuous advancement and promotion of green energy products are gradually reducing consumers’ dependence on traditional energy sources. Due to the limitations of big data applications and constraints of AI technology diffusion, the adoption of green energy has yet to achieve widespread implementation or full consumer acceptance. Having employed a tripartite game-theoretic approach, this study selected governments, enterprises, and consumers as key players to analyze the evolutionary game strategies in AI-driven green energy innovation. A three-party evolutionary game model was constructed and adopted, in order to reveal critical factors that affect the decisions of these stakeholders on green energy innovation and consumption. The findings indicated a positive correlation between the intensity of consumer preference for green energy products and enterprises’ decisions to pursue the related AI-enhanced innovation. Although firms still weigh the impact incurred by the costs of research and development on profitability, the likelihood of enterprises engaging in AI-driven green energy innovation increases significantly alongside the elevating consumer preference for green energy products.
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