This paper aimed to explore the current research trends in circular innovation (CI) through scientometric analysis of data, acquired from the Web of Science (WoS) database, using the VOSviewer program. By applying some filters to draw boundaries, this paper found 917 journal articles related to CI in the Social Sciences Citation Index. Tables and maps were used to visualize and illustrate the keywords occurrence, leading journals, authors, and countries that made the greatest contribution to the research field. As the first scientometric analysis of CI research, this paper provided an up-to-date and inclusive big picture of related literature, indicating its unique and primary value. In addition, this paper understood and visualized research patterns and trends and identified main topics, countries and journals, which added value to the innovation and sustainability literature. The research results showed that the number of citations and publications about CI increased rapidly after 2010, and the most prominent issues related to CI were circular economy (CE), circular business models, sustainability, and sustainable development. Finally, the paper presented future research directions of CI linked to business management.

Purpose: this study aimed at measuring the sustainable consumption behaviors of generations X, Y and Z using various descriptive variables. Methodology: the convenience sampling method was used for the data of this cross-sectional study collected during March 15-20, 2023, which obtained 244 usable survey data. The data were analyzed using the Statistical Package for the Social Sciences (SPSS) 26. Descriptive statistics and parametric tests were used in the study, such as t, Analysis of Variance (ANOVA) and Pearson correlation analysis. Results: the participants exhibited sustainable consumption behaviors at a moderate level (3.03). Positive and significant relationships (p<0.05) existed between the Sustainable Consumption Behavior Scale and its “environmental sensitivity” (r: 0.789), “saving” (r: 0.725), and "reusability” (r: 0.616) sub-dimensions. There was no statistically significant difference in the sustainable consumption behavior levels of the participants in terms of the variables, such as gender, educational level, income level and family type (p>0.05). However, statistically significant difference existed in the sustainable consumption behavior levels of the participants in terms of the variables, such as marital status, place of residence and generation (p<0.05). Conclusions: married participants living in the city in generation Y exhibited significantly more sustainable consumption behaviors than others. Implications: the study results revealed that the participants did not have sufficient environmental awareness. In this age of continuous consumption, it is of great importance to make necessary efforts on the issue. Within this context, environmental communities and educational institutions should provide more seminars and trainings on this issue.

Purpose of this research is to identify the nature of loyalty, the valence/dimensionality of this concept, and the factors that determine customers of banking products/services in the Republic of Moldova to establish long-term relationships with the bank and remain loyal to it, thereby proposing targeted measures the banks could take to keep their customers. Online survey data of 363 customers of financial-banking products/services in the country was extracted, counted, and analyzed, and the statistical results reveal that loyalty to a banking service is similar to that in interpersonal relationships, and bank-client relationships can generate friendships or even lasting partnerships over time due to proper behavior. Based on analysis results, this paper identifies manifestations of loyalty, figures out factors for developing loyalty and trusting relationships and for improving customer attitude, and innovatively proposes a few suggestions for financial institutions to formulate customer loyalty problems and develop long-term relationships with their customers, including measuring customer loyalty level to identify genuinely loyal customers, ensuring the bank’s efforts to build customer loyalty is recognized in the entire institution, relating the value of each customer to the value of rewards provided in the loyalty program, and rewarding customer loyalty according to customer priorities. Research results attained in the paper could assist bank managers in the Republic of Moldova in making managerial decisions to prevent customers from migrating to competitors and establish long-term relationships with them, and the conclusions and suggestions might be applicable to banks in other counties with similar problems around the globe.