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Volume 5, Issue 2, 2026

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The development of research, innovation, and entrepreneurship (RIE) competencies has been positioned as a strategic priority within Saudi Arabia’s Vision 2030; however, a persistent discrepancy between awareness and active engagement remains insufficiently characterised. In this study, the levels of RIE awareness, perceptions, and experiential participation among university students in Saudi Arabia, with particular reference to the Eastern region, were systematically examined, and their statistical associations with competency development were evaluated. A cross-sectional survey design was employed, in which data were collected from 301 students during April–May 2025 using a validated 24-item, five-point Likert-scale instrument encompassing five constructs: RIE awareness, influencing factors, perceptions and attitudes, educational experiences, and sustainability orientation. High internal consistency was demonstrated (Cronbach’s α = 0.89–0.93), and construct validity was assessed through exploratory factor analysis (EFA). Descriptive statistics indicated that RIE awareness was moderately high (M = 3.54, SD = 1.00), whereas a pronounced participation gap was observed: although 56.6% of respondents reported involvement in research activities, substantially lower engagement was recorded in innovation and entrepreneurship initiatives (24.9%) and start-up activities (19.2%). Perceived importance of RIE for future career development was high (M = 4.13), yet awareness of entrepreneurial mindset constructs remained comparatively limited (M = 3.15). Significant positive correlations were identified among the principal constructs (Spearman’s ρ = 0.666–0.902, p < 0.001), although potential inflation effects attributable to shared measurement items were noted and critically considered. Ordinal logistic regression analysis revealed that participation in research projects and exposure to structured educational experiences constituted the most robust predictors of RIE competency development, surpassing attitudinal variables in explanatory power. These findings suggest that favourable perceptions alone are insufficient to foster competency acquisition in the absence of sustained experiential engagement. It is therefore implied that higher education institutions should prioritise the integration of practice-oriented RIE programmes, strengthen mentorship quality, and enhance transparency in resource accessibility, with policy interventions oriented towards capability development rather than motivational reinforcement. The study provides an empirically grounded baseline for assessing RIE competencies in emerging higher education contexts and offers a transferable measurement framework applicable to Gulf and comparable innovation-driven economies.

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The advent of artificial intelligence chatbots such as ChatGPT has revolutionized the field of education by offering convenient information accessibility, although accompanied by worrying concerns about the cultivation of critical thinking skills. Nevertheless, there is a lack of extensive research regarding the extent to which learners can develop critical thinking skills in a certain discipline through the utilization of ChatGPT. This research aims to evaluate the capability of ChatGPT to demonstrate critical thinking in its responses, particularly in the domain of cybersecurity. Its objective is to conduct a complete assessment of the analytical capacities of ChatGPT, considering its growing integration into educational settings. In this connection, ChatGPT was presented with a series of inquiries with increasing levels of complexity within the intricate realm of cybersecurity. The responses were subjected to analysis using Lee’s Model of Thinking Levels, which involved categorizing them into “recall”, “rationalization”, or “reflectivity”. The findings suggested that ChatGPT exhibited a prominent level of critical thinking skills, especially in the authentic contexts.

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Under the objective of establishing a manufacturing powerhouse, promoting deep integration of intelligent and green manufacturing has become a key initiative for achieving transformation and upgrading of the manufacturing industry. Exploring the internal logic of digital finance for executing such an integration is of paramount importance for the high-quality development of China’s economy. While provincial panel data from 2011 to 2023 were collected as research samples, this paper employed a two-way fixed effects model to systematically and empirically examine the impact of digital finance on the proposed integration. The results demonstrated that digital finance formed a positive synergistic mechanism with environmental regulations and foreign direct investment to amplify its effect in propelling the integration of intelligent and green manufacturing. The transformation of scientific achievements and technological innovations also serves as the strategic propelling force in the integration process. This study provided empirical evidence and policy references for leveraging digital financial tools, improving the multi-policy synergy system, and accelerating the integration of intelligent and green manufacturing to achieve the “dual carbon” goals.

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Under the implementation of the Healthy China strategy, the scientific and technological innovation performance of regional public hospitals should be evaluated not only by research outputs but also by the coordinated performance of innovation efficiency, resource allocation equity, and innovation value creation. Building upon previously established multi-objective linear programming optimization results and using the same sample of regional public hospitals, the driving factors and synergistic mechanisms underlying innovation performance optimization were further investigated. The results indicated that the proportion of highly qualified medical professionals, research funding intensity, and technology transfer capability constituted the principal driving forces for improving scientific and technological innovation performance. Significant synergistic relationships were identified among innovation efficiency, resource allocation equity, and innovation value. Furthermore, optimization of the indicator weight structure was shown to substantially enhance overall innovation performance while maintaining structural balance and resource allocation efficiency under constrained conditions. Accordingly, an integrated implementation framework was proposed in which dynamic adjustment of performance indicator weights, precision allocation of innovation resources, and collaborative promotion of technology transfer and research commercialization were emphasized to achieve sustainable improvements in innovation performance. The proposed framework provides a theoretical basis and practical policy guidance for optimizing innovation governance, improving scientific resource allocation, and strengthening the sustainable innovation capacity of regional public hospitals. The findings also contribute to the development of a systematic performance optimization framework for public healthcare institutions operating under multi-objective decision-making environments.

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This study examines the emerging dark side of Artificial Intelligence (AI) in marketing by addressing how AI-driven personalization shapes consumer perceptions of intrusiveness, privacy, and trust. While AI enhances personalization and customer experience, it simultaneously raises concerns about surveillance and loss of autonomy, creating a fundamental tension referred to as the Intrusiveness Paradox. To investigate this issue, a systematic literature review (SLR) was conducted following established review protocols, analyzing 56 peer-reviewed journal articles published between 2022 and 2026. The study combines bibliometric mapping with a structured synthesis framework to identify dominant themes, theoretical foundations, research contexts, and methodological patterns. The findings reveal three primary research streams: emotional and psychological drivers such as perceived creepiness and human-like system design; the trade-off between privacy concerns and trust in data-driven personalization; and the impact of these factors on marketing outcomes including customer experience and brand attitudes. The results show that increased personalization and anthropomorphic design often intensify perceptions of surveillance, reduce trust, and trigger resistance among consumers. Despite rapid growth in this field, literature remains fragmented and heavily reliant on short-term and experimental approaches, with limited attention to longitudinal and real-world contexts. The study concludes that the negative consequences of AI are not isolated effects but interconnected responses reflecting a deeper tension between personalization and autonomy. By integrating these perspectives, the study contributes a unified conceptual understanding of the Intrusiveness Paradox and highlights the importance of transparent, ethical, and balanced AI design. These insights provide guidance for both researchers and practitioners seeking to develop AI systems that enhance value while preserving consumer trust and autonomy.

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Social media provides a rich source of consumer-generated data that can support product innovation decisions. However, firms still face difficulties in transforming unstructured online discussions into measurable insights that are linked to market success. This study proposes a data-driven social media framework for product innovation by integrating text mining, Principal Component Analysis (PCA), and Principal Component Regression (PCR). The framework identifies dominant consumer attribute discussions, reduces correlated attributes into interpretable latent components, and tests their relationship with standardized sales indicators. The study uses two competitive smartphone products, Apple iPhone 8 and Samsung Galaxy Note 7, as empirical cases. Text mining results show that consumers discussed visual, ecosystem, connectivity, battery, charging, camera, and platform-related attributes across both products. PCA results indicate that a small number of principal components can explain most of the variance in consumer discussions. For the iPhone 8, the first two components explain 79% of the total variance, while for the Galaxy Note 7, they explain 81%. The regression results show strong links between selected social media-derived components and market success. For the iPhone 8, Principal Component (PC) 1 has the strongest relationship with standardized sales, with an R² of 0.956. For the Galaxy Note 7, PC7 shows the strongest relationship, with an R² of 0.889, while other components show both positive and negative relationships. These findings show that social media discussions can provide early signals of consumer needs, product risks, and market response. The proposed framework offers a systematic tool for attribute prioritization, launch monitoring, and evidence-based product development.

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