CSR Communication Strategy for Tackling the Plastic Waste Problem in Banten, Indonesia

Plastic waste is a serious environmental issue in Banten, a province in Indonesia. This province has a coastline of 499 kilometers, with many residents working as fishermen. Limited landfill capacity, demographic challenges, and a lack of knowledge in plastic waste management contribute to marine litter, leading to profound disease emergence. This research aims to analyze the Corporate social responsibility (CSR) communication strategy for tackling the plastic waste problem based on the circular economy principle employed by PT CAP. The research uses a descriptive qualitative approach, focusing on an in-depth single case study. This research uses interviews and documentation to collect the data. The findings indicate that PT CAP employs a stakeholder communication strategy with an interpersonal communication approach. These strategies have impacted stakeholders' trust, led to awareness about the importance of plastic waste management, and boosted engagement and participation. As a result, these strategies have developed effective plastic waste management, positively impacted the environment and marine life and improved the local economy and living health. These findings can serve as a guideline for other CSR programs, especially waste management issues. Additionally, researchers can develop different research methods for other types of waste, such as electronic and medical waste, to create a broader environmental impact.